Avant Garde

November 2017

 

The objective of this project is to create a brochure featuring a certain typeface. The first side is a poster of the type face and the back side contains 9 panels about the type history, designer, and unique features. 

The poster is inspired by the legacy that Herbert Lubalin left with this typeface. The Avant Garde Typeface is very unique in the way the letters connect. When I think of the name, I instinctively think of the Lifetime show Project runway and the Avant Garde challenges. I decided to create a pattern from the ligatures to showcase the special attributes. My inspiration came from the iconic patterns of Louis Vuitton, Gucci, Coach, and other brands.