Zaum

March 2018

 

The objective of this project is to develop a visual identity for a restaurant concept called Zaum.  I was given Thai Salads as my prompt and decided to focus on the elegance, rather than the extravagance, of the culture.

The color palette is derived from the Thailand flag with gold accents that symbolize the wealth and power in the culture. I envision this restaurant in a high-end, outdoor shopping mall where people can relax and leisurely enjoy each other's company.